10 Apr The freelancer’s mantra: if at first you don’t succeed, try and try again
There comes a time in the life of every freelancer when the lure of the cushy corporate lifestyle and guaranteed paycheck is difficult to resist. I’m still new to being a full-time freelancer so haven’t been in this situation myself, however I have known countless other freelancers who have faced such dire financial situations that the guaranteed salary at the end of the month puts paid to their dreams of freelancing independence.
Earlier, I was thinking about this predicament that many freelancers find themselves in. I started thinking about the old adage: “if at first you don’t succeed, try and try again”. Obviously, if you have a limited amount of time in which to make a success of a freelance career, the amount of times you “try” and “try” can’t be unlimited.
That being said, you owe it to yourself to make a proper go of it. You can’t just send your CV to a couple of agencies who are looking for freelancers and then sit back and wait for the work to come to you. You need to be out there, marketing yourself and your skills to potential customers at every opportunity you get.
If you don’t feel comfortable with marketing yourself, ask other freelancers – who are either experts in the marketing field or have experience in marketing their own freelance businesses – to help you get the word out about your servicrs. As they say: two heads are always better than one. Am I right or am I right?