06 Nov My secret formula to Twitter success
I once went to an introductory talk on social media. The presenter started off by likening Twitter to a virtual cocktail party. Just as at a cocktail party you join groups and chat for a minute or two and – if you don’t hit it off – you make your appropriate excuses and go onto the next group. Twitter is exactly the same. “It [Twitter] gives people the permission to jump into conversations and (hopefully) provide value to those involved,” says public speaker, author and entrepreneur, Gary Vaynerchuck.
So what does it take to succeed on Twitter? Read on to find out.
Don’t think that merely putting out Tweets will get you noticed. There are millions upon millions of Twitter users, from countries all across the world, who are on this platform every single second of every single day. So make sure you know who you want to be reading your posts and find these people.
Or – seen another way – figure out whose Tweets you want to read. One strategy that I’ve found to be very successful of late is to create lists of people who I want to keep abreast of. The fact that I keep retweeting their content has gotten me noticed and – when I want them to retweet my content – I tag them. This strategy takes a bit of time but the results are well worth it!
Display your personality in your engagements with others and be authentic in how you treat others. However, tread very carefully. Express opinions but don’t go overboard as this may land you in a lot of hot water. (Think about Gareth Cliff and Penny Sparrow.)
Twitter can become a minefield with some people starting off very enthusiastically but tapering off their efforts if they become tired or unmotivated. You need to be in people’s faces, on Twitter, very regularly otherwise they will forget about you.
There are fabulous tools – such as Hootsuite – that will take the pressure off you to constantly being on the platform and it allows you to schedule your Tweets to be broadcast at times you specifiy.