Freelance advice that I should have taken: keep your files in order…

Every so often – on my husband’s prompting – I tidy up… It’s usually quite a time-consuming process as – because I’m a creative freelancer – I get distracted with the papers that I find which I have put aside so that I can read ‘later’.

Today is one of those days. I thought that I’d take a breather from the tidying process to relate to you a gem that I’ve just found which has been written by John Forde of the Copywriter’s Roundtable. Specifically, it has to do with blogs and e-letters – he’s been a successful writer of one for the better part of twenty years. Here’s what he said.

Even though you may write a very practical blog or e-letter, from which your readers get heaps of useful information, they read your blog because they want to learn about you. So although you may give 100% fail-safe tips about investing, cooking, or any other variety of subjects, what your readers want to know is if the tips that you’re speaking about have actually worked for you. This is what will give your piece of writing credence. This is what will keep them coming back for more.

In speaking about this phenomenon, John spoke about Doberman Dan Gallopoo and how he uses his own experiences to speak about direct marketing in a way that you could trust him. Watch the video below for an interview with him to find out more about what makes him tick:

What I took away from this is that no matter what line of business you’re in – whether you’re a writing freelancer, manufacturing entrepreneur or something completely different – people want to get to know you before they decide to do business with you. They are more happy to do business with who they know, rather than a faceless person over the Internet. The rewards might not come straight away but they are longer lasting. Think about it…

Here are some of John’s latest posts, which I recommend that you read:

How to tame technology
Secrets of a Direct-Mail Legend: Rodale
Getting the Most Out of Sales Letter Layout