Freelancers: Put your money where your mouth is


As a freelancer, you are your business. People buy into you. They buy the service you are offering. Their buying decision depend on the service you give them:

  • If you give them a great service, they’ll keep coming back.
  • However, if you keep on promising the earth – but your promises fall short of your delivery – you’ll find your client base dwindling at a rapid rate.

So how do you keep this from happening? Tom Hopkins outlines his thought below: he feels that you need to get constant feedback so that you can tailor your offering. I’ve outlined some tips that I’ve picked up over the years.

Know your limitations

Even though you feel that you might be able to carry out  a certain task, don’t do it if you know that you won’t be able to carry it out to the best of your ability. Remember that clients talk among themselves, so if one client has had a bad experience with you chances are good that bad experience will circulate  – fast.

If you say you’re going to do something – do it

If you tell a client that you’re going to do something,  but you forget – and the client has to remind you do what you said you were going to do – that gives them the impression that you say a lot of things but what you say isn’t backed up by your actions. So be careful what you promise and make sure that you are able to  deliver on it.

Always delight your clients

When you’re quoting on jobs, try to be reasonable with the amount of time you say that something will take you to do. Even try to build in some fat. Best case scenario: you’ll deliver early and make your client’s day. Worst case scenario: you’ll deliver on time and they’ll be happy.

Remember that you’re your own brand.  You’re the face of your business. So the image you project will be the one that your clients buy into and use.

Food for thought…