As there are SO many answers to this question, with many offering a variety of answers, to answer this question, I’d like to offer a response from Mike Butcher, who is the editor-at-large of TechCrunch:

Your website is a collection of perfectly designed web pages that have the right amount of copy, which is worded in a particular way, to promote a sale. However, a blog is a space where you have the opportunity to have a conversation with your audience members, who may be interested in what you have to offer, but are still iffy about buying, and convincing them that they need to buy what you are offering.

A blog does not adhere to a set standard

In the world of publications, there is something called a style guide which dictates to writers of said publication the grammatical conventions that need to be adopted when writing anything for that magazine or newspaper. I have seen these guides be as lengthy and prescriptive as possible and guides that are a page long, merely containing a suggestion of the style of writing that needs to be adopted.

A blog is your own creation so you can do with it what you want to. There is no style guide. If you are putting together a corporate blog, this part of the website will obviously adhere to the CI manual that you have put together for your company. However, if you are just blogging for fun, you can make your blog exactly what you want it to be.

A chance to showcase your creativity

A blog gives you the opportunity to stretch your legs, broaden your mind and figure out what you actually want to say. Remember that there are very few companies which offer a totally unique product that has totally reinvented the wheel. Facebook is by far the most successful, and well-known, of all the social media networks, however they were not the company which invented the concept of social networking. They were just the guys that got the concept on the map.

Following the same train of thought, the concept of blogging is not new – it just allows you a space for your brand to shine. Blogging allows you to take your concept and showcase its details to the world so that everyone else can benefit from your individual creative thought.

Contact Lia Marus

If you want to put together a blog for your website, but do not have the time to put together articles, please get in contact with me to see how I can be of assistance. I have some great packages (follow this link for more information) which will suit every budget.