You’ve probably heard many people saying that blogging is the best way of marketing your business. However, if you’re a newbie in the world of digital marketing, you’ll probably be scratching your head about what a ‘blog’ actually is:

• Is it an online diary as it was as a blog was in its original format?
• How should it be written? Do I need a ‘fancy’ copywriter to help me put one together? (If you’re stuck about the answer to this question, in last week’s post, I give some tips on how to get started with blog-writing.)
• What needs to be in the blog? Is there a specific formula that needs to be adhered to?

Well, there’s good news and there’s bad news.

The bad news is that there’s no tried-and-trusted formula that you need to stick to when creating your blogs. There’s no one-size-fits-all solution which is guaranteed to make your content marketing fly.

But before you start looking for other websites on blogging, hang on a sec – because there is good news. And that is there are several ideas that content marketers have tried out on their own blogs which have proven successful.

And there’s even MORE good news…

I’ve tried out all of these formulas and I’ve whittled them down to one which works, time and time again.

Want to know what it is?

Well, read on to find out! (Apologies for the clichéd phrase, but I like the what that it sounds here?.)

Tell your readers what they would like to know

Before you start putting your content calendar together, think about the questions that people will be asking about your product. Nine times out of ten, you can be assured that they will be typing them into Google in the hopes of getting an answer.

This means that you need to have the answer to their question on your blog so that they will decide to click through in order to read your article.

Take, for instance, the title of this blog post. It’s short and sweet and promises the reader that it will answer the question that they have about what they should be blogging about. As another example, say you own a flower shop, your customers and potential customers will be asking Google questions about flowers such as, for example, “What flowers should I give my wife for Valentines Day?” Because you want to attract these types of customers, you need to have information, on your website, about what kind of flowers people should buy their wives for Valentines Day.

Yes, there are other ideas for creating blogs – such as list blogs (i.e. 5 Ways you can impress your date), reviews or interviews – however, if your goal is to use your website to generate leads, make sure that you have the information on your website which your leads are looking for and that shows you are an expert in your field. This will afford you credibility in their eyes and make you seem like an expert. This will prompt them to come back, again and again, to you for help.

Contact Lia Marus

Blogging – especially finding topics about which to blog – can be incredibly difficult and time-consuming. Let me take the hassle out of this for you and talk to be about creating a magnificent blog which will convert passive website visitors into leads. For more information about my approach to writing and to contact me, please following this link.