Blogging is not content writing

Blogging is not content writing

As a born writer, sometimes I just have something to say. It’s not geared to promote anything. I’m just writing for the pure joy of writing. You’ll notice that some of my blogs are not about editing, writing or proofreading (in other words, the services that I offer).

Some of them – especially my series on #COVID19DIARIESOFASOUTHAFRICANFREELANCER (well, I say ‘series’ very loosely because there was only a handful of articles?) – are just there because I needed to have my voice heard about what I was going through during the hard level 5 lockdown. This article is very personal as tells of the struggles that I’ve experienced, throughout the last 20-odd years or so, with my health – both physical and mental.

So, why am I telling you this?

Very simply to say that there is a space for blogging on your corporate website, which involves crafting specifically designed pieces of content that are geared towards selling a certain product and/or service. For example, over the past three weeks, I’ve published articles with the following titles:

  • How to write a blog
  • What is blogging?
  • What to blog about?

These were all geared towards getting my blog to be popularised for the words “blog” and “blogging” so that when people make a search query that contains the words “blog” and “blogging” it is more likely that my blog will be served up higher in the Search Engine Results Pages (SERPs) than any other website.

What is content writing?


Content writing is just that – it’s all about writing content. No attention is paid to keyword research or SEO copywriting, which is essential to look at if you want your article to rank highly. You just write for the love of writing.

Stream of consciousness is a method of writing – which is particularly used in fiction – where the author writes in a certain way to get the reader to feel as if they are in the story themselves. For example, by the way, that the author describes a certain environment, the way that it smells, the sounds that are heard, the reader can situate themselves where the author wants them to be.

This theory of writing was influenced by the Surrealist concept of Automatic Writing which, in turn, was influenced by Freud’s consciousness theory. This looked at the fact that it is possible to access the unconscious through conscious thought.
Content writing has a place on your blog and is an integral part; in fact, of blogging. This is because longer pieces of writing are more likely to be indexed by Google as opposed to shorter pieces. So, go wild! Write whatever is in your heart and fulfils your passion for writing. However, remember one very important thing: if you diversify your blog too much, Google won’t know how to classify your website so all your efforts will go to waste. So, make sure that you have a balance.

Contact Lia Marus


If you want to have a blog on your website, but don’t have the time or inclination to start one up, then you should really give me a shout! I have very affordable prices for putting together blogs and have many years of experience in this so you’ll be guaranteed to see your website traffic numbers spike!

For more information, please follow this link.

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