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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_column_text]Have you ever heard of the phrase which goes something like this? “Content is king”? Although content marketing utilised in order to just be a way to set yourself aside from your competitors, it has now become...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_column_text] "I have a fear of poverty in old age. I have this vision of myself living in a skip and eating cat food. It's because I'm freelance, and I've never had a proper job. I don't have...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_empty_space][vc_column_text]As a born writer, sometimes I just have something to say. It’s not geared to promote anything. I’m just writing for the pure joy of writing. You’ll notice that some of my blogs are not about editing,...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_empty_space][vc_column_text]You’ve probably heard many people saying that blogging is the best way of marketing your business. However, if you’re a newbie in the world of digital marketing, you’ll probably be scratching your head about what a ‘blog’...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]In last week’s article, I discussed what blogging is and – hopefully – demystified the concept for you. In this week’s article, I’m going to go one step further and look at how you write the articles for...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]As there are SO many answers to this question, with many offering a variety of answers, to answer this question, I’d like to offer a response from Mike Butcher, who is the editor-at-large of TechCrunch:[/vc_column_text][vc_empty_space][blockquote text="“Blogging is a...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]As a writer, the most important relationship you'll ever have is with your copy editor. Why do I say this?[/vc_column_text][vc_empty_space][vc_column_text] I am both a copy editor and writer I've worked with many writers over the years who've written everything from...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The first step in the SEO copywriting process is performing keyword research. What this means is that you will need to research what keywords you are going to incorporate into your website copy so that your (potential) customers...

The term ‘editing’ can be very misleading as many people understand a lot of different things by this.   For example, if you were to perform a Google search for ‘editing’, approximately 469 000 000 results would be returned in a matter of seconds. The first entry from...

In other articles on my site, I’ve talked about why it is important to have an editor (or copy editor, which is ultimately the same thing) as well as the best way to work with them. I’ve also chatted about what an editor does. In this...