[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]A copywriter writes with the intention of encouraging and influencing the audience (in other words, the reader) to buy a product or service. They have an instinctive understanding of human drive and know-how and can sway decision-making with...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Content writers may work for marketing agencies and in-house advertising departments and they will produce engaging written pieces for digital as well as print media. Alternatively, content writers can work as freelancers and deliver the same services as...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Today’s company owners need to look beyond traditional forms of advertising so that they can remain competitive in their industry. One of the perfect ways to get noticed is by executing a digital marketing strategy. Having a powerful...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_empty_space][vc_column_text]As a born writer, sometimes I just have something to say. It’s not geared to promote anything. I’m just writing for the pure joy of writing. You’ll notice that some of my blogs are not about editing,...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_empty_space][vc_column_text]You’ve probably heard many people saying that blogging is the best way of marketing your business. However, if you’re a newbie in the world of digital marketing, you’ll probably be scratching your head about what a ‘blog’...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]In last week’s article, I discussed what blogging is and – hopefully – demystified the concept for you. In this week’s article, I’m going to go one step further and look at how you write the articles for...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]As there are SO many answers to this question, with many offering a variety of answers, to answer this question, I’d like to offer a response from Mike Butcher, who is the editor-at-large of TechCrunch:[/vc_column_text][vc_empty_space][blockquote text="“Blogging is a...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The first step in the SEO copywriting process is performing keyword research. What this means is that you will need to research what keywords you are going to incorporate into your website copy so that your (potential) customers...
In other articles on my site, I’ve talked about why it is important to have an editor (or copy editor, which is ultimately the same thing) as well as the best way to work with them. I’ve also chatted about what an editor does. In this...