In recent years, the term ‘content marketing’ has become a buzzword. Lots of business owners and entrepreneurs are told that they need to have it on their website but not many have taken the time to explain what it is and why it is so important to include it on their website.
In a nutshell, content marketing is all about making use of content – mostly in the form of SEO-optimised blogs and web copy – to market your business and what you sell.
That’s it. Nothing fancier than this.
So why is everyone treating it as the gold standard of marketing?
Simply this. Content marketing has the highest ROI than any other form of digital marketing.
According to Optimonster, content marketing increases engagement by 72%. Owing to this increased rate of engagement, recent stats by Hubspot are of the opinion that 40% of marketers state that content marketing is an incredibly important part of their marketing strategy.
I am a seasoned writer having cut my teeth writing for trade and technical publications. I then migrated to writing for industry journals and digital publications in the HR space. I realise the value that content marketing brings to businesses which is why I provide cost-effective content creation solutions:
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