In recent years, the term ‘content marketing’ has become a buzzword. Lots of business owners and entrepreneurs are told that they need to have it on their website but not many have taken the time to explain what it is and why it is so important to include it on their website.

What is content marketing?

In a nutshell, content marketing is all about making use of content – mostly in the form of blogs and SEO-optimised web copy – to market your business and what you sell.


That’s it. Nothing fancier than this.


So why is everyone treating it as the gold standard of marketing?


Simply this. Content marketing has the highest ROI than any other form of digital marketing.


According to Optimonster, content marketing increases engagement by 72%. Owing to this increased rate of engagement, recent stats by Hubspot are of the opinion that 40% of marketers state that content marketing is an incredibly important part of their marketing strategy.


Lia Marus is a seasoned writer having cut her teeth writing for trade and technical publications. She then migrated to writing for industry journals and digital publications in the HR space. She realises the value that content marketing brings to businesses which is why she has developed bespoke blog content-creation packages:


All blogs are between 500 and 750 words.


To enquire more about our packages, please follow this link to leave us your details and we will get back to you shortly.

How Lia Marus can help you with PR

As mentioned above, Lia Marus has a wealth of experience in the journalism space as both an editor and a writer. This means that she knows the best way for you to put together your thought-leadership pieces so that they are featured by industry publications.


Coupled with her outstanding insight and unique way of approaching putting together pieces, you can’t go wrong with having Lia spearhead the PR efforts for your company.


Here are her packages:


All press releases are between 500 and 750 words and the minimum number of releases is four per month.


Follow this link to leave your contact details, telling us what you’re interested in, and one of our representatives will contact you.

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